Two months ago, 1 Atelier, a luxury handbag line, opened a pop-up shop in the heart of SoHo, a few blocks away from Prada, Versace and Mulberry. As a newcomer to the fashion fold, it takes a lot of chutzpah to open a store next to such widely recognized names, even if momentarily. But what is even more brazen than the choice of location (which was apropos, considering the target audience) is that 1 Atelier is a bespoke brand—a business model that has lost its stride in recent decades, and one ...
Two months ago, 1 Atelier, a luxury handbag line, opened a pop-up shop in the heart of SoHo, a few blocks away from Prada, Versace and Mulberry. As a newcomer to the fashion fold, it takes a lot of chutzpah to open a store next to such widely recognized names, even if momentarily. But what is even more brazen than the choice of location (which was apropos, considering the target audience) is that 1 Atelier is a bespoke brand—a business model that has lost its stride in recent decades, and one ...
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